W Korea Takes My Side, Fixes Demi Moore’s

Right when you thought (hoped) this whole thing was over, something comes along that, as the Jerky Boys would say, puts a whole different paint job on things. I was back in Maine for Christmas (and of course, holding my breath for an apology and retraction from Demi Moore and her legal team), just hanging out with my Mom and her cat – and in came a cameraphone tip from halfway ’round the world. [Thanks, Joe!] Well, the January 2010 issue of W Korea just hit the newsstands (with the ironic subtitle “Women in Full”).

Unsurprisingly, they decided to use the excellent Mert & Marcus shot of Demi Moore. But very surprisingly, they installed a new hip on Demi. So: even W‘s sister publication thought the image looked weird enough to fix.

W Korea, January 2010

W Magazine Korea, January 2010

This raises a few serious questions for Martin Singer, his client, and W: did W‘s Korean team add in a fake hip because they just kinda thought it looked awkward? (Y’know, like I did, before you attacked, discredited, and threatened to sue me?) Or did they merely reveal a hip that was already there, but that Singer, et alia litigiously denied had been accidentally obliterated?

If it’s the former: are Singer, Moore et alia now going to pursue legal action against W Korea? By retouching the image’s supposedly “genuine representation” of her “absolutely not retouched” hip, did W Korea imply the same things Singer claims I did (but which, of course, I didn’t)?

If it’s the latter: who was aware of this? If Mr. Singer and Ms. Moore were aware, this raises some rather serious legal questions. Regardless of it being the dumbest argument ever, some very serious core principles are in play.

Anyway, to my eyes, the W Korea image looks great – it’s a beautiful cover, and anatomically correct! If I’d seen this image in W‘s December advance, I never would have said a thing – except, perhaps, “nice work!” (And, had I not been threatened with a lawsuit, I surely would never have noticed the deformed thumb.)

My attempts to secure comment from the W Korea editorial team were (of course) unsuccessful.

[Update 1, 8:45 AM: fixed cover image now available on W Korea’s web site.]

[Update 2, 10:15 AM: The volume of angry email I woke up to this morning has astonished me. People, think about this: I pointed out a blooper & was threatened with legal action for doing so. Now the basis for that threat is totally blown away by W’s own sister publication. What would you do? This isn’t about a hip, it isn’t about retouching (I do not object to retouching at all – I do it very frequently), and it isn’t about Demi Moore. It’s about my reputation – and the rights of all bloggers to express themselves without being bullied with threats to their livelihood. Please consider this before writing to tell me how stupid/obsessed/vicious I am.]

[Update 3, 11:45 AM: Xeni Jardin of BoingBoing brilliantly explains why this is important and why you should care.]

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